Our Story

Welcome to our cozy circle 🤍

Nobuli began with a feeling — the kind that sneaks up on you in quiet moments.
The joy my little dog, Nobu, brings into my life.

Like most pets, he has hundreds of nicknames. Somewhere in the middle of all that love, laughter, and affection, Nobuli was born.

“Stay joyful. Look for the bright side. Don’t miss the tiny moments.”

Nobu reminds me of these things every single day. And that feeling — warm, soft, and comforting — is the heart of this brand.

Nobuli is a cozy corner created for anyone who loves cute aesthetic finds, gentle details, and small treats that make everyday life feel a little sweeter. Every piece you see here is something I truly love — curated with care, intention, and the belief that even the smallest joy can shift your entire day.

“Happiness doesn’t have to be loud or expensive — sometimes it’s just soft, thoughtful, and right where you are.”

We believe in Gentle Luxury — affordable moments of beauty that don’t try too hard and don’t break the bank. Whether it’s a plush bag that makes you smile, a cute harness for your best friend, or a small everyday piece that feels quietly special, our hope is simple:

That Nobuli brings warmth to your routine.
That it makes you smile without trying.
That it feels like a little pause of happiness in your day.

For you.
For your fur baby.
For moments of happiness worth celebrating.

Thank you for being here and for being part of this cozy circle.

— Jill & Nobu 🐾